Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0041

Year : 2004

Industry : Internet and e-commerce

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Introduction:In February 2004, Lauren Adams, a graduate student, sat down in front of a computer in her college lab to work on her assignment due the next week. Opening some useful sites, she soon found herself juggling withmore than 10 open Internet Explorer (IE) windows on her task bar. After a while, her system got hung. Throwing her hands up in frustration, she glanced across her shoulder to find a fellow student working on another system. He was opening links on a page, not as separate windows, but as small tabs on the same window. The settings clearly did not look like IE. Getting curious, she went over and asked him how he was opening those links. "It's Mozilla. I use the Mozilla browser", he replied. She had heard the name crop up in Internet discussion rooms and magazines, but did not know what it exactly was. "It's free to download. Go to their site and install it. You'll like it", he added.

Lauren went back to her PC, which had rebooted by then, went to the Mozilla site to find out what it was all about. For starters, she installed Firefox, Mozilla's standalone browser. At first glance, it was not radically different from IE. The colour settings and names for features were slightly different...